What do you want to achieve from your website? What does success look like to you?
Questions like these are useful because it gets you thinking about the goals for your business.
Once you know the goals, you can discuss them with a seo agency Melbourne located to find out how they can work as a team to create the new reality that you’re seeking.
It’s All About Growth…
If you’re going to hire an SEO company, it helps to understand how one can help your business grow.
With our company, We are provided primarily to assist our clients in getting more out of the internet. Usually, that means online commerce.
Perhaps you sell goods or services on your website now and you’d like to receive more relevant traffic to make a great number of sales?
Or, you’re interested in building a solution to take over an industry?
Alternatively, you might be looking locally and wish to find more local customers?
We can definitely be of assistance.
Why Is SEO Important for Your Business?
Search engine optimization simply means services related to helping a website perform better in the search engines; mainly Google and Bing. There are many facets to it – it’s not just one thing – but boil it down and “doing better in the search engines” is what SEO means.
Why does it matter about ranking higher (or for more search terms/keywords) in Google or Bing?
In a nutshell: A higher ranking for relevant terms = More organic search visitors arriving at your website = More sales/ad clicks.
The inverse is also true.
If your ranking declines because Google brought out an algorithm update, then your site will receive fewer visitors. In which case, your sales or ad clicks aka revenue, will drop as well.
If you spoke to a seo consultant Melbourne area, they would confirm general areas for improvement, but lack the broad skillset of a SEO team. We can certainly provide consulting services on any aspect of SEO, but we prefer to be hired on account so that we can work our magic (in full disclosure, it’s not magic. But it looks like it when the ranking shoots upwards!)
Are SEO Melbourne Services Expensive or Come with a Fixed Price?
The reality is that SEO packages come in small, medium or large sizes. Therefore, they’re as inexpensive or costly as you wish them to be.
For instance, you can request 5 guest posts or 50 of them. What’s the difference?
A larger guest posting campaign where articles are posted on well-regarded websites that link to your company’s site are better when spread out over a reasonable period of time.
You don’t want to see them all get posted in the same week. Why?
Because it looks unnatural. It looks forced. With a large campaign, a planned number of guest posts will hopefully get the improved ranking results that you wish over several months.
This provides a smoother release where results can be measured and analyzed as the guest posts are published. The ranking for the keywords in the link pointing to your site can be monitored for positional changes to get a clearer sense about what parts of the campaign are proving to be the most successful.
With a small campaign, it’s fewer posts. Therefore, they get published over a few weeks. There is less room to analyze results and adjust.
Smaller SEO packages are still a good idea. There’s plenty that can be done and is certainly worthwhile. We happily work on campaigns of all shapes and sizes.
Benefits of Search Engine Optimisation
Here are some of the tangible and intangible benefits:
Increasing Brand/Site Visibility
With online marketing, one of the benefits is the improvement in brand recognition and site visibility. Every business needs their name out there; to be on the tip of the tongue of potential customers who’ve heard of it.
Using smart tactics, SEO Melbourne Guy can work to get your site higher in the search ranking for relevant terms. After this is achieved, when searching for different terms in Google, your brand repeatedly appears in the top listings.
Searchers then connect the name with one they can trust because of the repeated exposure and Google’s evident trust in the company enough to recommend it repeatedly by ranking your site well.
Affordability vs. Paid Traffic
Compared to paid advertising, SEO is far less expensive. You’re not competing with other advertisers in a game of who has the deepest pockets which ad networks try to take advantage of.
Search engine optimisation is about getting content up and ranking it with link building. The links pointing to the services or product pages raise their profile. A SEO company Melbourne based is going to stand out particularly well for people in the local area but also Australians too.
There are many types of link building. Each play their part in increasing the rank-ability of the site. Different SEO packages are available to suit varied requirements and budgets.
Some packages are more relevant for newer sites whereas others are best for older sites that can accept more links built to them in a shorter space of time.
Link building does take longer than paid traffic to deliver a result. Therefore, some patience is required. Indeed, some clients opt for some social media promotion and a bit of paid traffic to get the traffic flowing in, and then augment that with link building for a long-term SERP position.
Understandable Source of Traffic
For clients who don’t really understand SEO, we offer a no fuss, zero jargon approach to our dealings with them. We do appreciate that it’s our business to know the ins and outs of SEO whereas their strengths lie elsewhere.
We pride ourselves in making SEO practical and understandable. As we said in the intro, SEO is just about helping people and businesses rank higher in the search engines. That’s achieved mainly through publishing more or better content and building valuable links to the published pages.
Targeted Traffic = Money
Ultimately, targeted traffic equals money.
Why do we say targeted? Because unqualified visitors that have little true interest in your site and what you’re offering aren’t going to subscribe to a newsletter, click an advert, or buy a product or service.
The team at SEO Melbourne Guy appreciates that for traffic to be truly valuable, it must deliver a result. An action that is desired or expected. Granted, not every visitor will take the desired action, but we think you’ll agree that the ones who do are far more valuable than those that don’t.
Using targeted keywords, we help businesses gain topical relevance and ranking in Google. When showing up on page one for the right collection of keywords, the traffic turns into dollar signs. It’s all about picking the right keywords.
With quality links in place, ranking doesn’t disappear overnight. Once the collection of links is in position, they usually stay there in sufficient number to offer the same value.
Google’s ranking algorithm does change on a regular basis. Adjustments often need to be made and new links applied to manage the ebb and flow of how the search giant determines which sites should rank for what search terms.
A good seo company Melbourne based learns to evolve as search and SEO does. This is necessary not just to keep up with the changes with Google, but also in response to competitors who are aggressively trying to outrank our clients.
We liaise with our clients when needed to keep them abreast of any changes and to make recommendations about SEO packages for the future. This helps us respond appropriately to changes or threats to the ranking we’ve already achieved for our SEO clients. After all, Melbourne SEO Expert never sleeps.